Dark Gray Entertainment creates innovative marketing campaigns for film production companies and distributors, which are custom-designed to maximise the return on your release, regardless of the channel or platform. Our services typically include: press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film.
Here are three solutions we typically use to maximise the success of a feature-length motion picture.
Can you look at potential audiences and organise them based on their fit with your film and the likelihood of them going to a theatre to see it? Can you filter an audience by level of engagement and interest in your upcoming film or entertainment property? Can you measure the revenue contribution of each of your distribution platforms or channels? Marketing automation by Dark Gray Entertainment organises, synchronises and automates the film-goer journey through to audience member.
Social media is the underground plumbing to all film and television word-of-mouth referrals and decision making. For films, social media is the most effective method to organise, nurture, expand, and call your audience to action. Social media allows us to collect a central group of likeminded cinema-goers in an exhibitor-fit location. In deploying targeted and curated messaging to this group of potentials, we develop a tribe which can be measured, tracked and remarketed toward. Once they’ve seen the film, this consumer tribe can be individually harnessed to share reviews and recommend seeing it as part of a larger entertainment experience and marketing campaign.
More box office revenue is created or lost through word-of-mouth, especially since the rise of social media, than any other single commercial action known. Think about your favourite film and imagine it was playing for the first time, and you saw it just last week. How many people would you tell to see it? Most distributors rely on word-of-mouth to drive audience action to their film, usually when it’s coming to the end of a theatrical run and it’s already too late! Why spend all that money on conventional, externally-focused advertising and promotion, when a fraction of that time and money would get many times the audience if a series of formal referral systems were deployed in advance?